Martinez Onaindia, Carlos <br/><br/>
Designing B2B brands :  lessons from Deloitte and 195,000 brand managers  
Carlos Martinez Onaindía & Brian Resnick 
 - Hoboken, N.J. :  Wiley,  2013. 
 - xiii., 209 p. :  ill. ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118457474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management<br/>Brand name products--Management<br/>Logos (Symbols)--Design<br/>Trademarks--Design<br/>Corporate image<br/>Industrial marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.827 MA DE