Kotler, Philip <br/><br/>
Principles of marketing 
Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy 
 - 7th  European ed. 
 - Harlow, United Kingdom :  Pearson,  2017. 
 - xxiv, 675 p. :  ill. ;  28 cm. 
<br/><br/> Revised edition of the authors' Principles of marketing. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781292092898 
<br/><br/><label>LCCN: </label>2016045017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KO PR