Corporate entrepreneurship : innovation and strategy in large organizations
Paul Burns
- 3rd ed.
- New York, NY : Palgrave Macmillan, 2013.
- xxv, 499 p. : ill. ; 25 cm.
Previous ed.: 2008.
Corporate Entrepreneurship is about entrepreneurial transformation in larger organizations. Paul Burns shows how this can be achieved by building an organizational architecture – leadership, culture, structure and strategies – that encourages creativity, innovation and entrepreneurship. He synthesizes research from a number of business disciplines and draws on numerous corporate examples.
9780230304031
2012036839
Entrepreneurship Creative ability in business Organizational change--Management