Hair, Joe F. <br/><br/>
Essentials of business research methods 
Joe F. Hair ... [et al.] 
 - 3rd ed. 
 - New York :  Routledge,  c2016. 
 - xi, 494 p. :  ill. ;  24 cm. 
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<br/><br/> Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. 
<br/><br/><label>ISBN: </label>9780765646132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research
<br/><br/><label>Dewey Class. No.: </label>650.072 HA ES