Innovation /
Tom Gorman.
- Avon, MA : Adams Media, c2007.
- viii, 184 p ; 17 cm.
Introduction : the engine of endless success -- The skills of innovation -- Innovation=problem solving -- People and the products they love -- Innovation the corporate way -- The Hollywood model -- Innovation in action -- Become an idea machine -- Taking ideas to the next level -- Designing and testing innovative products -- Rolling out new products and services -- Protecting your ideas and innovations -- Innovation in specific situations -- Making money from innovations -- Managing corporate innovation -- The innovative entrepreneur.
9781598691542 (pbk.) 1598691546 (pbk.)
2007001126
Creative ability in business. Success in business.