Marketing :  core concepts and applications / 
W. Pride ... [et al.]. 
 - 2nd Asia-Pacific ed. 
 - Milton, Qld. :  John Wiley,  2007. 
 - xxii, 558 p. :  col. ill ;  26 cm. 
<br/><br/> Previous ed.: 2006. 
<br/><br/>Includes bibliographical references (p. 535-547) and index. 
<br/><br/> Introductory marketing textbook. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780470814697 (pbk.) 0470814691 
<br/><br/><label>LCCN: </label>2008360400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29754 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8