Entertainment marketing & communication : selling branded performance, people, and places /
Entertainment marketing and communication
Shay Sayre.
- Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.
- xxii, 489 p. : ill ; 23 cm.
Includes bibliographical references and index.
9780131986220 0131986228 (13: 978-0-13-198622-0)
2007024980
Leisure industry--Marketing.--United States Performing arts--Marketing.--United States Entertainment events--Marketing.--United States Amusements--Marketing.--United States Tourism--Marketing.--United States Recreation--Marketing.--United States Consumer behavior--United States. Communication in marketing--United States.