Williams, Alison. <br/><br/>
The handbook of field marketing :  a complete guide to understanding and outsourcing face-to-face direct marketing / 
 Field marketing 
Alison Williams & Roddy Mullin. 
 - London ;  Philadelphia :  Kogan Page,  2008. 
 - xxv, 241 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [237]) and index. 
<br/><br/> Introduces concepts and strategies for field marketing; discussing techniques used for sales, merchandising, auditing, sampling, demonstrating, experimental marketing, events, road shows, mystery calling, shopping, and more; and providing guidance to choose field marketing activities with instructions to implement them. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>9780749450250 (trade) 0749450258 (trade) 
<br/><br/><label>LCCN: </label>2007037070 
<br/><br/><label>Nat. Bib. No.: </label>GBA761901  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013811072  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Sales promotion.<br/>Sampling.<br/>Branding (Marketing)<br/>Direct marketing.<br/>Sales promotion.<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .W55 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/72