Hastings, Hunter. Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein. - Upper Saddle River, N.J. : Wharton School Pub, c2008. - xxiv, 226 p. : ill ; 24 cm. Includes index. ISBN: 9780132331593 (hardback : alk. paper) 0132331594 (hardback : alk. paper) LCCN: 2007018533 Subjects--Topical Terms: Marketing--Management.Information technology.Branding (Marketing)Internet marketing. LC Class. No.: HF5415.13 / .H3654 2008 Dewey Class. No.: 658.8