@book{37420, author = {Moriarty, Sandra and Mitchell, Nancy,}, title = {Advertising & IMC :}, publisher = {Pearson,}, year = {c2019.}, address = {Harlow :}, edition = {11th ed. }, note = {Includes Internet access. Includes ebook access. Previous edition: 2015.}, url = {https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/ihdge1/alma991003361498006666} }