TY - BOOK AU - Moriarty,Sandra AU - Mitchell,Nancy AU - Wood,Charles AU - Wells,William D. TI - Advertising & IMC: principles & practice SN - 9781292262062 U1 - 659.1 MO AD PY - 2019/// CY - Harlow PB - Pearson KW - Advertising KW - Communication in marketing N1 - Includes Internet access. Includes ebook access. Previous edition: 2015; Includes bibliographical references and index UR - https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/ihdge1/alma991003361498006666 ER -