@book{37427, author = {Green, Mark C. and Keegan, Warren J.}, title = {Global marketing}, publisher = {Pearson,}, year = {c2020.}, address = {Upper Saddle River :}, edition = {10th ed.}, url = {https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/ihdge1/alma991003361171206666} }