Tourism : principles and practice
John Fletcher, Alan Fyall, David Gilbert, Stephen Wanhill
- 6th ed.
- Harlow, United Kingdom : Pearson, 2018.
- xxii, 636 p. : col ill. ; 27 cm.
Chapter 1: An Introduction to Tourism Chapter 2: The Nature of Tourism DemandChapter 3: Tourism Consumer BehaviourChapter 4: Measuring and Modelling Tourism DemandChapter 5: Forecasting Tourism Demand Chapter 6: DestinationsChapter 7: The Economic Impact of Tourism Chapter 8: The Environmental Impact of Tourism Chapter 9: The Socio-Cultural Impact of Tourism Chapter 10: Sustainable Tourism Chapter 11: Tourism and Development Planning Chapter 12: Tourism, Crises and Disaster Management Chapter 13: Attractions Chapter 14: Accommodation Chapter 15: Events Management Chapter 16: Intermediaries Chapter 17: Transportation Chapter 18: Public Sector and PolicyChapter 19: Managing Marketing for Tourism Chapter 20: Marketing Planning Chapter 21: Marketing Mix Applications Chapter 22: Information Technology in Tourism
Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject.