Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 13th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2010. 
 - xxiii, 613, [105] p. :  ill. (chiefly col ;  29 cm. 
<br/><br/>Includes bibliographical references (p. R1-R26) and indexes. 
<br/><br/><label>ISBN: </label>9780136079415 (casebound : alk. paper) 0136079415 
<br/><br/><label>LCCN: </label>2008048626 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8