Dubois, Pierre-Louis. Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2007. - xiv, 466 p. : ill ; 26 cm. Includes bibliographical references and index. ISBN: 0333773195 (pbk.) 9780333773192 (pbk.) LCCN: 2006049380 Subjects--Topical Terms: Marketing--Management.Marketing. LC Class. No.: HF5415.13 / .D83 2007 Dewey Class. No.: 658.8