Blythe, Jim.
Key concepts in marketing /
Marketing
Jim Blythe.
- Los Angeles, Calif. ; London : SAGE, 2009.
- ix, 219 p. : ill ; 22 cm.
- SAGE key concepts .
- SAGE key concepts. .
Spine title: Marketing.
Includes bibliographical references and index.
9781847874986 1847874983 9781847874993 (pbk.) 1847874991 (pbk.)
2008932105
GBA869338 bnb
014622133 Uk
Marketing.
HF5415 / .B4852 2009
658.8