Moilanen, Teemu.

How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen and Seppo Rainisto. - Basingstoke [England] ; New York : Palgrave Macmillan, 2009. - ix, 202 p. : ill ; 25 cm.

Includes bibliographical references (p. 189-196) and index.

9780230220928 0230220924

2008052855


Place marketing.
City promotion.

G155.A1 / M56 2009

910.68/8