Peng, Mike W., 1968-

Global strategic management Mike W. Peng - 4th ed. - Mason, Ohio : South-Western, Cengage Learning, c2017. - xxx, 525 p. : ill. ; 24 cm.

Includes references and index. Note: International edition

Helps you discover both sides of international business and how to prepare for the future. This book shows you what it's like for foreign businesses entering a new market; and reveals what domestic companies must do to survive foreign competition. It also helps you prepare for your exams and for your career.



9781337296526


Strategic planning
Business planning
International business enterprises--Management

658.4012 PE GL