Kasper, Hans. <br/><br/>
Services marketing management :  a strategic perspective/ 
Hans Kasper, Piet van Helsdingen, Mark Gabbott. 
 - 2d ed. 
 - Chichester, West Sussex, England ;  Hoboken, NJ :  John Wiley & Sons,  c2006. 
 - xvii, 554 p :  ill ;  26 cm. 
<br/><br/> Subtitle on 1999 ed.: An international perspective. 
<br/><br/>Includes bibliographical references (p. 511-542) and index. 
<br/><br/><label>ISBN: </label>0470091169 (pbk. : alk. paper) 9780470091166 
<br/><br/><label>LCCN: </label>2005034528 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Management.<br/>Customer services--Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .K375 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8