Building brand community on the Harley-Davidson posse ride  [videorecording]. 

 - Boston :  Harvard Business School,  2006. 
 - 1 X DVD ;  66 mins. 
<br/><br/> Accompanies #28657 for MARK922/4. 
<br/><br/><label>ISBN: </label> US$150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.<br/>Product management.<br/>Harley-Davidson motorcycle--Marketing.