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Kilcullen, John.
How to build a brand
[videorecording] /
John Kilcullen.
Mill Valley, CA :
Kantola Productions,
c2000.
1 x DVD ;
49 mins.
Stanford executive briefings
1 x DVD.
Program Highlights. Avoiding the temptations to dilute your message. Why "branding" is more than just a buzzword. A successful brand builds customer trust and loyalty by being easily identifiable and consistent in quality and presentation. John Kilcullen describes the strategies and tactics that took the For Dummies® brand from one obscure computer manual to a publishing empire that touches on a wide array of lifelong learning topicsbusiness, sports, art, wine, gardening, home improvement, and beyond. Kilcullen explains the reasons this brand enjoys such widespread recognition and unparalleled growth in its field.
Marketing and Sales.
20210624160516.0
34576
UOWD
DVD
38078
38078
0
ddc
0
658_827000000000000_KI_HO
0
50352
UOWD
UOWD
MAIN
2009-10-21
Kantola
79.00
1
658.827 KI HO
T0037786
2017-10-29
2017-10-24
79.00
2017-01-26
DVD
Kantola#K0004978