Arikan, Akin <br/><br/>
Multichannel marketing :  metrics and methods for on and offline success 
Akin Arikan 
 - Indianapolis, Ind. :  Wiley Pub.,  c2008. 
 - 314 p. 
 - Serious skills .
<br/><br/> 	<br/>No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics. 
<br/><br/><label>ISBN: </label>9780470239599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Multilevel marketing<br/>Internet Marketing
<br/><br/><label>Dewey Class. No.: </label>658.872 AR MU