Mottershead, Andy <br/><br/>
Business for A Level :  OCR A Level 
Andy Mottershead, Alex Grant and Judith Kelt 
 - London :  Hodder Education,   c2021 
 - xvi, 504 p. :  col. ill. ;  30 cm. 
 - OCR A Level Business .
 - OCR A Level Business .
<br/><br/> Chapter 61 Innovation, research and development. 
<br/><br/>Cover; Book title; Contents; Introduction; Acknowledgements; Introduction to business; Chapter 1 Enterprise and business functions; Chapter 2 Business sectors and types of business; Chapter 3 Franchises and co-operatives; Chapter 4 Business size, growth and external growth; Business objectives and strategy; Chapter 5 Stakeholders; Chapter 6 Different stakeholder objectives and mission statements; Chapter 7 Strategy and implementation; Chapter 8 Business plans and contingency crisis management; Chapter 9 Risk and uncertainty and opportunity cost; Chapter 10 Forecasting. Chapter 11 Decision making and conflicts in decision makingChapter 12 Decision trees; External influences; Chapter 13 The market including physical and non-physical markets; Chapter 14 Demand and supply and market forces; Chapter 15 The European Union, emerging markets and the global context; Chapter 16 International trade and free trade; Chapter 17 Political, social and ethical factors; Chapter 18 Economic factors: GDP and the business cycle; Chapter 19 Economic factors: Economic policy; Chapter 20 Legal factors. Chapter 21 Environmental and technological factors and external factors and influencesChapter 22 Causes and effects of change and managing change; Accounting and finance; Chapter 23 Accounting and finance objectives and strategy; Chapter 24 Sources of finance; Chapter 25 Accounting concepts; Chapter 26 Costs, revenue and profit; Chapter 27 Contribution; Chapter 28 Break-even analysis; Chapter 29 Investment appraisal; Chapter 30 Budgets and variance; Chapter 31 Cash-flow and working capital; Chapter 32 Index numbers; Chapter 33 Income statements; Chapter 34 Statement of financial position. Chapter 35 DepreciationChapter 36 Introduction to ratio analysis and liquidity ratios; Chapter 37 Gearing ratios; Chapter 38 Effciency ratios; Chapter 39 Profitability ratios; Chapter 40 Shareholder ratios; Human resource management; Chapter 41 Organisation; Chapter 42 Communication; Chapter 43 Workforce planning, human resource objectives and strategy; Chapter 44 Recruitment, selection and training; Chapter 45 Appraisal and workforce performance; Chapter 46 Functions of management and leadership; Chapter 47 Motivation; Chapter 48 Employer/employee relations: trade unions and consultation. Chapter 49 Employer/employee relations: employment law, redundancy and dismissalMarketing; Chapter 50 Marketing within a business environment; Chapter 51 Identifying customer needs: Market research; Chapter 52 Identifying customer needs: Market research analysis; Chapter 53 Customers and consumers and anticipating consumer needs; Chapter 54 Product; Chapter 55 Price; Chapter 56 Place; Chapter 57 Promotion; Chapter 58 External influences on marketing; Operations management; Chapter 59 Operations management objectives and external influences; Chapter 60 Added value. 
<br/><br/><label>ISBN: </label>9781471836152 9781471835056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Problems, exercises, etc.<br/>BUSINESS & ECONOMICS--Management<br/>BUSINESS & ECONOMICS--Reference<br/>BUSINESS & ECONOMICS--Skills<br/>Business
<br/><br/><label>Dewey Class. No.: </label>650 MO BU