Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications  
Kenneth E. Clow, Donald Baack 
 - 9th ed. 
 - Harlow :    Pearson,  c2021. 
 - 508 p. :  col. ill. ;  28 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781292411217 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 CL IN