Kotler, Philip <br/><br/>
Principles of marketing 
Philip Kotler, Gary Armstrong 
 - 19th ed. 
 - Harlow, UK :  Pearson Eductaion Limited,  c2024. 
 - 734 p. :  col. ill. ;  28 cm.  
<br/><br/><label>ISBN: </label>9781292449333 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KO PR