Healey, Matthew. <br/><br/>
What is branding? / 
Matthew Healey. 
 - Mies, Switzerland :  RotoVision,  c2008. 
 - 256 p. :  ill. (chiefly col ;  23 cm. 
 - Essential design handbooks .
 - Essential design handbooks. .
<br/><br/> Cover title. 
<br/><br/>Includes bibliographical references (p. 250-251) and index. 
<br/><br/> A comprehensive overview of branding that outlines its components, including positioning, storytelling, design, and others; discusses how it can be applied to products, services, people, or places; and includes related case studies. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>9782940361458 (trade) 2940361452 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Product management.<br/>Brand name products.<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.8/27