Czinkota, Michael R. International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 5th ed. - Fort Worth : Dryden Press, c1998. - xxix, 860, 16 p. : ill., maps (some col ; 27 cm. - The Dryden Press series in marketing . - The Dryden Press series in marketing. . One folded col. map in pocket. Includes bibliographical references and indexes. ISBN: 0030244013 LCCN: 97066269 Subjects--Topical Terms: Export marketing. LC Class. No.: HF1416 / .C953 1998 Dewey Class. No.: 658.8/48