Marketing research
in a digital information environment
Hair, Joseph F.
creator
Bush, Robert P.
Ortinau, David J.
text
Boston
McGraw-Hill Irwin
c2009
4th ed.
monographic
xxiv, 690 p. : col. ill ; 27 cm.
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
Subtitle on 3rd ed., 2006 varies.
Includes bibliographical references (p. 651-661) and indexes.
MARK205
Marketing research
658.8/3
9780073404707 (alk. paper)
0073404705 (alk. paper)
2008039035
DLC
21492