Proctor, Tony.
Strategic marketing : an introduction /
Tony Proctor.
- 2nd ed.
- London ; New York : Routledge, 2008.
- xii, 335 p. : ill ; 26 cm.
Includes bibliographical references (p. 317-330) and index.
9780415458160 (hardback) 0415458161 (hardback) 9780415458177 (pbk.) 041545817X (pbk.)
2007050239
Marketing--Decision making.
Marketing--Management.
HF5415.135 / .P76 2008
658.8/02