Creating market insight : how firms create value from market understanding /
Brian D Smith, Paul G. Raspin.
- Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.
- ix, 318 p. : ill ; 24 cm.
Includes bibliographical references (p. [303]-307) and indexes.
9780470986530 (cloth) 0470986530 (cloth)
2008001326
Marketing--Management. Marketing--Planning. Problem solving. Organizational effectiveness.