The
Facebook era
tapping online social networks to build better products, reach new audiences, and sell more stuff
Shih, Clara Chung-wai.
creator
text
mau
Boston
Prentice Hall
c2009
2009
monographic
eng
xiv, 236 p. : ill., map ; 23 cm.
Explains how businesses can use the website Facebook to expand their customer base, transform customer relationships, network with other companies and individuals, and promote their products and services.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
Adult Follett Library Resources.
Clara Shih ; [foreword by Marc Benioff].
Includes index.
Facebook (Electronic resource)
Facebook (Electronic resource)
Business enterprises
Computer networks
Online social networks
Business enterprises
Computer networks
Social networking
HD30.37 .S49 2009
658.8/72
Library Journal.
9780137152223 (pbk. : alk. paper)
0137152221 (pbk. : alk. paper)
2009000872
DLC
090109
20170126093535.0
21554