Burns, Alvin C.
Marketing research /
Alvin C. Burns, Ronald F. Bush.
- 5th ed.
- Upper Saddle River, NJ : Pearson/Prentice Hall, 2006.
- 665 p ; 26 cm.
"SPSS integration"-- Pref.
Includes bibliographical references and index.
0131477323
2005053464
SPSS for Windows.
Marketing research.
HF5415.2 / .B779 2006
658.8/3