TY - BOOK AU - Arnold,Chris TI - Ethical marketing and the new consumer SN - 9780470743027 (cloth) AV - HF5415 .A743 2009 U1 - 658.8 22 PY - 2009/// CY - Chichester, U.K. PB - Wiley KW - Marketing KW - Moral and ethical aspects KW - New Age consumers N1 - Includes bibliographical references and index; The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance; HDR974 N2 - Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description ER -