Handbook of consumer psychology /
edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.
- New York : Lawrence Erlbaum Associates, c2008.
- xvi, 1273 p. : ill ; 27 cm.
- Marketing and consumer psychology series .
- Marketing and consumer psychology series. .
Includes bibliographical references and indexes.
History of consumer psychology / The role of knowledge accessibility in cognition and behavior : implications for consumer information processing / Consumer memory, fluency, and familiarity / Consumer learning and expertise / Categorization theory and research in consumer psychology : category representation and category-based inference / Consumer inference / Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a-- / Stages of consumer socialization : the development of consumer knowledge, skills, and values from childhood to adolescence / Aging and consumer behavior / Positive affect and decision processes : some recent theoretical developments with practical implications / The nature and role of affect in consumer behavior / Self-regulation : goals, consumption, and choices / Goal-directed consumer behavior : motivation, volition, and affect / Goal-directed perception / Attitude change and persuasion / Associative strength and consumer choice behavior / Measuring the non-conscious : implicit social cognition in consumer behavior / Implicit consumer cognition / Evoking the imagination as a strategy of influence / Consumer attitudes and behavior / I know what you're doing and why you're doing it : the use of persuasion knowledge model in consumer research / Social values in consumer psychology / Consumer decision making : a choice goals approach / Dynamics of goal-based choice : toward an understanding of how goals commit versus liberate choice / Hedonomics in consumer behavior / Behavioral pricing / Perceptions of fair pricing / Associative learning and consumer decisions / A role for aesthetics in consumer psychology / Product assortment / Brands and their meaning makers / Theory in consumer-environment research : diagnosis and prognosis / Music and consumers / Consumer psychology of sport : more than just a game / Diversity issues in consumer psychology / Consumers and the allure of "safer" tobacco products : scientific and policy issues / Assessing the relationships between tobacco advertising and promotion and adolescent smoking behavior : convergent evidence / The social marketing of volunteerism : a functional approach / Health risk perceptions and consumer psychology / David W. Schumann, Curtis P. Haugtvedt, and Edith Davidson -- Robert S. Wyer, Jr. -- Antonia Mantonakis, Bruce W.A. Whittlesea, and Carolyn Yoon -- J. Wesley Hutchinson and Eric M. Eisenstein -- Barbara Loken, Lawrence W. Barsalou, and Christopher Joiner -- Frank R. Kardes, Steven S. Posavac, Maria L. Cronley, and Paul M. Herr -- Joann Peck and Terry L. Childers -- Deborah Roedder John -- Carolyn Yoon and Catherine A. Cole -- Alice M. Isen -- Joel B. Cohen, Michel Tuan Pham, and Eduardo B. Andrade -- Kathleen D. Vohs, Roy F. Baumeister, and Dianne M. Tice -- Hans Baumgartner and Rik Pieters -- Chris Janiszewski -- Curtis P. Haugtvedt and Jeff A. Kasmer -- Christopher R.M. Jones and Russell H. Fazio -- Andrew Perkins, Mark Forehand, Anthony Greenwald, and Dominika Maison -- Patrick T. Vargas -- Petia K. Petrova and Robert B. Cialdini -- Icek Ajzen -- Margaret C. Campbell and Amna Kirmani -- Lynn R. Kahle and Guang-Xin Xie -- James R. Bettman, Mary Frances Luce, and John W. Payne -- Ayelet Fishbach and Ravi Dhar -- Christopher K. Hsee and Claire I. Tsai -- Maggie Wenjing Liu and Dilip Soman -- James E. Heyman and Barbara A. Mellers -- Stijn M.J. van Osselaer -- JoAndrea Hoegg and Joseph W. Alba -- Susan M. Broniarczyk -- Chris T. Allen, Susan Fournier, and Felicia Miller -- Sevgin A. Eroglu and Karen A. Machleit -- James J. Kellaris -- Robert Madrigal and Vassilis Dalakas -- Jerome D. Williams, Wei-Na Lee, and Geraldine R. Henderson -- Eugene Borgida, Anita Kim, Emily N. Stark, and Christopher Miller -- Marvin E. Goldberg -- Arthur A. Stukas, Mark Snyder, and E. Gil Clary -- Geeta Menon, Priya Raghubir,.
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.