Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, David L. Mothersbaugh. 
 - 11th ed. 
 - Boston :  McGraw-Hill Irwin,  c2010. 
 - xxii, 778 p. :  ill ;  27 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780073381107 (alk. paper) 0073381101 (alk. paper) 9780077294106 (alk. paper) 0077294106 (alk. paper) 
<br/><br/><label>LCCN: </label>2008044958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / H38 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/3420973