Turban, Efraim.

Introduction to electronic commerce / Efraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.]. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, c2009. - xliii, 578 p. : col. ill ; 26 cm.

Prev. ed. published under title: Introduction to e-commerce.

Includes bibliographical references (p. 521-544) and index.

Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.

9780136033240 0136033245

2008025903


Electronic commerce.

HF5548.32 / .T87 2009

658.8/72