Marketing research /
David A. Aaker ... [et al.].
- 10th ed.
- Hoboken, NJ : John Wiley, c2010.
- xvii, 798 p. : ill ; 27 cm.
Includes bibliographical references and index.
9780470317259 (cloth : alk. paper) 0470317256 (cloth : alk. paper)
2009043730
Marketing research.
HF5415.2 / .M35548 2010
658.8/3