Loewenstein, George.

Exotic preferences : behavioral economics and human motivation / George Loewenstein. - Oxford ; New York : Oxford University Press, 2007. - xv, 671 p. : ill ; 24 cm.

Includes bibliographical references and index.

0199257078 9780199257072 0199257086 (pbk.) 9780199257089 (pbk.)

2007299751

GBA2-V4936


Consumers' preferences.

HF5415.32 / .L689 2007

658.8342