Webb, Michael J. <br/><br/>
Sales and marketing the six sigma way / 
Michael J. Webb ; with Tom Gorman. 
 - Chicago, IL :  Kaplan Pub.,  c2006. 
 - xix, 298 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 283-285) and index. 
<br/><br/>The crisis in marketing and selling--and what to do about it -- What is six sigma, and why should you care? -- The new sales and marketing management strategy -- An end-to-end six sigma sales project that increased revenue by 94 percent -- Tools for aligning marketing and sales functions -- Designing a sales process that works -- Making marketing and sales decisions that get results -- Moving to high-performance marketing and sales management. 
<br/><br/><label>ISBN: </label>1419521500 9781419521508 
<br/><br/><label>LCCN: </label>2006008093 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Quality control.<br/>Six sigma (Quality control standard)
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W356 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/02