Lindquist, Jay D.
Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications /
[Jay D. Lindquist, M. Joseph Sirgy].
- 4th ed.
- Cincinnati, OH : Atomic Dog/Cengage Learning, c2009.
- 1 v. (various pagings) : ill ; 28 cm.
Includes bibliographical references and index.
9781426637018 (pbk.) 1426637012 (pbk.)
2007936429
Consumer behavior.
HF5415.32 / .L555 2009