TY - BOOK AU - Jeffery,Mark TI - Data-driven marketing: the 15 metrics everyone in marketing should know SN - 9780470504543 U1 - 658.8/3 PY - 2010/// CY - Hoboken, NJ PB - Wiley KW - Marketing research KW - Marketing KW - Mathematical models KW - Case studies KW - Research N1 - Includes bibliographical references (p. 276-283) and index; Adult; TBS982, MARK904, MARK804; MARK901; TBS804 N2 - Explains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes UR - https://ebookcentral.proquest.com/lib/uow/detail.action?docID=485632&pq-origsite=primo ER -