Young, Laurie,  1955- <br/><br/>
Marketing the professional services firm :  applying the principles and the science of marketing to the professions / 
Laurie Young. 
 - Chichester, West Sussex, England  Hoboken, NJ :  John Wiley & Sons, Inc.,  c2005. 
 - x, 417 p. :  ill ;  23 cm. 
<br/><br/>Includes bibliographical references p. ([405]-407) and index. 
<br/><br/><label>ISBN: </label>0470011734 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2005010793 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Professional corporations--Marketing.
<br/><br/><label>LC Class. No.: </label>HD9981.5  / .Y68 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8