Gilbreath, Bob. <br/><br/>
The next evolution of marketing :  connect with your customers by marketing with meaning / 
Bob Gilbreath. 
 - New York :  McGraw-Hill,  c2010. 
 - x, 288 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 275-279) and index. 
<br/><br/> Booklist. 
<br/><br/> Argues that the traditional interruptive model of marketing does not work and that direct marketing and permission marketing are the most effective strategies for reaching and retaining customers. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>9780071625364 (trade : alk. paper) 0071625364 (trade : alk. paper) 
<br/><br/><label>LCCN: </label>2009011087 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Customer relations.<br/>Marketing.<br/>Advertising.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HF5415  / .G467 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8