Marketing metrics :  the definitive guide to measuring marketing performance  / 
Paul W. Farris ... [et al.]. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  FT Press,  c2010. 
 - xv, 414 p. :  ill ;  24 cm. 
<br/><br/> Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006. 
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<br/><br/>Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics. 
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<br/><br/><label>ISBN: </label>9780137058297 (hbk. : alk. paper) 0137058292 (hbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2009040210 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Mathematical models.
<br/><br/><label>Dewey Class. No.: </label>658.8/3