Callen, Barry. <br/><br/>
Manager's guide to marketing, advertising, and publicity / 
 Marketing, advertising, and publicity 
Barry Callen. 
 - New York :  McGraw Hill,  c2010. 
 - xviii, 250 p. :  ill ;  23 cm. 
 - Briefcase books .
 - Briefcase book. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071627962 (pbk.) 0071627960 (pbk.) 
<br/><br/><label>Source: </label> McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004 
<br/><br/><label>LCCN: </label>2010655090 
<br/><br/><label>Nat. Bib. No.: </label>GBA953628  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015270375  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Publicity.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C2535 2010