Usunier, Jean-Claude.
Marketing across cultures /
Jean-Claude Usunier, Julie Anne Lee.
- 5th ed.
- Harlow, Essex, England : Pearson Education, 2009.
- xvi, 479 p. : ill ; 25 cm.
Includes bibliographical references and index.
9780273713913 (pbk.) 0273713914 (pbk.)
2008038953
Export marketing--Social aspects.
International business enterprises--Social aspects.
Intercultural communication.
HF1416 / .U85 2009
658.8/4