Essentials of business research methods /
by Joseph F. Hair Jr. ... [et al.].
- 2nd ed.
- Armonk, N.Y. : M.E. Sharpe, Inc., 2011.
- xviii, 477 p. : ill. ; 26 cm.
Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- Secondary data -- Conceptualization and research design -- Sampling approaches -- Data collection methods -- Measurement and scaling -- Designing the questionnaire -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting results.