TY - BOOK AU - Lindemann,Jan TI - The economy of brands SN - 9780230232501 (hbk.) AV - HD69.B7 .L546 2010 U1 - 658.5038 22 PY - 2010/// CY - Basingstoke, New York PB - Palgrave Macmillan KW - Brand name products KW - Product management KW - Branding (Marketing) N1 - Includes bibliographical references (p. 174-179) and index ER -