Peter, J. Paul. Consumer behavior & marketing strategy / Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed. - New York : McGraw-Hill Irwin, c2010. - xix, 554 p. : ill ; 27 cm. Includes bibliographical references and index. ISBN: 9780073404769 (alk. paper) 0073404764 (alk. paper) LCCN: 2009039009 Subjects--Topical Terms: Consumer behavior.Marketing. LC Class. No.: HF5415.3 / .P468 2010 Dewey Class. No.: 658.8/342