Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now /
Real-time marketing and public relations
David Meerman Scott.
- Hoboken, NJ : Wiley, c2011.
- xi, 244 p. : ill ; 24 cm.
Includes bibliographical references (p. [219]-225) and index.
Explains how to design and develop a "real-time" public relations (PR) and marketing strategy, discussing ways to act and react to events as they occur, utilize the Internet, assess audience reaction to products and services, crowd-source product development, develop technology, and more.
Adult Follett Library Resources.
9780470645956 (trade) 0470645954
Internet marketing. Public relations. Internet marketing. Public relations.